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Emperador Hotel uses ReviewPro to manage online reputation

RELEASE DATE: 12/28/2012

The Barcelona-based company will make its platform available to the emblematic property located in Madrid's Gran Vía, as well as to for theme hotels in PortAventura.

ReviewPro, Spain's leading online reputarion management firm for the global hospitability industry, has recently signed contracts with the Emperador hotel and PortAventura, with the aim of provinding the properties with its services, featuring customer review, OTA ans social media analytics. With the signing of the aforementioned contracts, ReviewPro reinforces its position asa the country's leading onlien reputation management platform. ReviewPro client portfoliio already includes 17 of the world's top portfolio already includes 17 of the world's top 25 cities chains, totallin over 1.400 properties.

The Emperador hotel, housed in the emblematic Lope de Vega building in Madrid's Gran Vía - dating back to the 1940s- is one of the city's hotels with the richest history and tradition. Also one of the best located properties in Central Madrid, the Emperador's 232 guest rooms and excellent facilities, featuring function rooms looking onto the Gran Vía and a roof-top swimming pool, unique in the city, have been used over the years for filming a multitude of TV spots and films, in addition to exclusive events.

Commenting on the agreement with ReviewPro, the hotel's sales manager Pilar Lanchas said: "Even though our property is firmly rooted in the history and traditions of Madrid, we constantly strive to improve our services. Along these lines, the use of tools such s ReivewPro's Global Review Index will allow us the measure not only the percepcion that our clients have of the hotel online at any moment, but also that of our competitors".

In the words of RJ Friedlander, CEO of ReviewPro, "the incorporation of two clients as relevant bur, on the other hand, as different as PortAventura and the Emperador Hotel, is highly satisfying for us and, at the same time, stresses the transversal need for online reputation management solutions in the hospitality industry as a whole".

"From independent urban properties to family-centric hotel chains, no one can afford to ignore what their clients are saying about them in hotel review sites, OTA sites and the main social media channels. When managed correctly through a cutting-edge platform like our own, this information can help to increase incremental sales and profitability, in addition to highlighting our clientes weaknesses and those of their competitors"

For more information, please contact Marketing & Communication Department at (+34) 91 547 28 07or info@emperadorhotel.com.

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